Tata Steel have won a SponsorRing

26-11-2019

Tata Steel received an award for the long-term sponsorship of our chess tournament. Chairwoman Myra Rooselaar received the prestigious SponsorRing during the annual award show. We are very grateful for the support of Tata Steel to make the Tata Steel Chess Tournament possible.

The jury report:

Tata Steel Chess Tournament is one of the most prestigious international chess tournaments, also known as the 'Wimbledon of Chess', for which thousands of chess lovers travel to Wijk aan Zee every year. Starting in 1938 as the Hoogovens Chess Tournament, the Tata Steel Chess Tournament is by far the longest-running partnership in the Netherlands. With the sponsoring of the Tata Steel Chess Tournament, Tata Steel, and before that Hoogovens and Corus, has a not to be underestimated value for chess in the Netherlands. The Tata Steel Chess Tournament literally brings together top and recreational sport because professionals and amateurs play at the same location. 

Through various initiatives in recent years, Tata Steel has also contributed to the broadening of the sport and to the positive role of chess in society. This is done through the annual Chess on Tour activities, but also through the stimulation of school chess and the activation of the chess sponsorship in support of the social goals of Tata Steel within the Community Partnership Programme of Tata Steel. With the theme 'Future Generations', the steel company aims to positively influence the well-being of the young people in the area and to support initiatives that promote the economic and social well-being of the immediate surroundings. (While we do not want to close our eyes to the fact that residents of IJmond may also experience nuisance from the business activities of Tata Steel).

Despite the fact that the company has changed hands several times in the past decades, the main sponsorship of the tournament has always continued. Even in times of economic downturn for the steel industry, the tournament has always taken place. The recently announced severe cuts by Tata Steel were the most recent litmus test for this, which was once again passed. But apart from the fact that the tournament has this long-standing track record, the innovation that the tournament has introduced in recent years is certainly also reason to award the prize to the Tata Steel Chess Tournament. Since 2014, two days of play at a different location, culturally or sportily appealing, have been held via the Chess on Tour concept, developed together with sports marketing agency TIG Sports. The tournament was a guest at the Rijksmuseum in Amsterdam, de Kuip in Rotterdam, the Spoorwegmuseum in Utrecht and the Pieterskerk in Leiden. In 2020, the tournament will be held at the Philips Stadium in Eindhoven.
The aim of the expansion is to work with the host cities to attract a much wider audience and to connect people together. Symposia and special activities for young people will be organised at all playgrounds, in line with Tata Steel's Future Generations environmental policy.

With a continuous sponsorship history of more than 80 years, the Tata Steel Chess Tournament is a rightful winner of the SponsorRing Long Term Partnerships